SAN FRANCISCO — Tesla had hoped to lure buyers into its showrooms for S-E-X.
The electric automaker’s new entry-level sedan, called the Model 3, was supposed to join its upscale cousins the Model S and Model X as the Model E, CEO Elon Musk tweeted Friday.
But it’s clear Musk still thinks the locker-room joke will land.
“Model 3 was going to be called Model E, for obvious dumb humor reasons, but Ford sued to block it, so now it is S3X,” tweeted Musk. “Totally different :)”
What’s more, Tesla has made noise about also producing a Model Y crossover vehicle — the Y in a thwarted S-E-X-Y line-up. Denied his E, it’s clear now why Musk went with the number three, essentially a backwards E, in a line-up that otherwise sticks to letters.